Etiqueta de Cartera: Drawing

self promotion JCDecaux

To promote its public bicycle service. JCDecaux commissioned me to design several outdoor Mupi-format auto-promotions. The creatives share a common aesthetic adapted to the particularities of each city and each bicycle model. In this way, we achieve cohesion between creatives and we also give each of them its personality.
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An example of two pages in pencil and it´s later colored.
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